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Small Business Search Engine Marketing Businesses that watch trends and then position themselves for largest returns are the same businesses that are growing, even in economy downturns. Having the ability to position your business at the top of today’s trends can catapult you ahead of the competition. You can jump over and leave behind those businesses that are stuck doing things the same old marketing they have for years! Recently more small local businesses owners are starting to catch on to the Internet’s potential to grow their businesses, take competitors’ customers and add brand new revenue streams they never imagined existed.